Dare we tell you what E-commerce is ?
Looking at the hype
surrounding the internet, it makes us feel that you probably have
already seen or dealt with E-commerce. But for the sake of those of us
who haven't, we'll define E-commerce
" E-Commerce is a subset of business, where products and services are
advertised, bought and sold over the Internet."
Many businesses have become extremely profitable through online sales.
Dell Computers is a prime example. Small companies and even individuals
can also market their products or services on a worldwide basis through
e-commerce. Large companies can reduce sales and stocking costs by
Comparison with traditional commerce
Online commerce provides
an additional method for buying or selling.
In traditional sales, the
buyer and/or the salesman is the active party. In one case, the buyer
initiates the purchase by either going to the store to buy or calling on
the phone and making an order. In another situation, the salesman goes
to the home or place of business to make the sale, or he calls on the
phone to make the sale.
A third method combines action from
both parties. The business' sales department mails a catalogue or other
material, and the customer then makes a purchase from the catalogue.
These methods all apply to business-to-person as well as
Online commerce (e-Commerce)
Online commerce adds a new
method, similar to a mail order catalogue. The business' sales
department posts a Web site with an online catalogue. The buyer then
selects items from the online catalogue and makes the purchase, either
online or by phoning or mail order.
Although the buyer is really using an
online catalogue, the metaphor of browsing a store with a shopping cart
of most often used in e-commerce. This allows the customer to put items
in the shopping cart to hold until checkout or when the purchase is
What are the necessities?
Just as in traditional
commerce, especially that done by mail order, there are certain elements
required to perform online business. You must :
- Promote your Web site presence
- Have an online catalogue or store
- Have the capability to receive payments
- Be able to deliver the item
- Provide after-the-sale support
- Website promotion -
You need to advertise and promote your business,
so that the customers will either come to your store, read your
catalogue or view your Web site.
- Online catalogue or store -
You need to have a store or
catalogue where customers can view and select goods or services.
Customers need to be able to easily get around your catalogue to find
things. The customer should be able to easily browse the selection and
mark products for later purchase. They also need to be able to
information or see pictures of the items.
The Web site should be easy for customers to find
what they want. The customer must know what is in the store, and the
products must be organized in a logical manner.
The customer must be able to easily search for
what he or she wants without the help of a sales clerk.
Selecting what to buy
Once the customer finds what he is looking for, he
can put the selection in a "shopping cart" and search for other items.
This make it easier for the customer to purchase multiple items, as well
as to buy things he may not have been looking for.
Just as in a physical store, people often buy things they just happen to
see. For example, stores place some "impulse items" at the checkout
- Purchase -
It should be easy for
customers to purchase the items they want. You must have a way to
receive online payments, either using credit cards or other means of
payment. For example, business-to-business sales may simply involve a
purchase of the item can be complex, but it should be made as simple as
possible for the customer.
- The customer must give certain information about
himself. Usually this is name, address and e-mail
- A mutually acceptable payment method must be
chosen. Credit card or billing information must be gathered.
- The merchant must process the customer's payment
- Finally, the customer must receive confirmation
of the sale.
Security is a concern in credit
card purchases and the ability to encrypt transfer of data.
- Delivery -
You must have a good means
of fulfilling the order and delivering the material to customers.
Different means of delivery depends on the type of item purchased.
The product may be access to special information on the
Web site, it may be downloadable software, or it may be items that must
be physically delivered to the customer.
- Support -
The customer needs a way to voice problems. You
also need a customer service system, consisting of support to handle
complaints or returns in the event of problems.
Our wide ranging skills and
experience in developing
e-commerce applications can
handle any web based requirement you propose to us. At Smartech the
following advantages make sure that your e-commerce project is a success
dedicated and highly skilled team of full time developers who are
prepared to meet any kind of challenges.
- 5 years of experience in implementing web
based applications with e-Commerce capabilities
- More than 150 satisfied customers all over
the country and abroad.
- Highly skilled design team with experts in HTML,
- We specialize in Search
Engine Optimization and Promotion to
make the project a success
- Appoint dedicated teams to update
and maintain your project or train your team to do the same
If you have an idea brewing in your mind for developing an e-Commerce
project for it, contact us at
firstname.lastname@example.org or call us at 0-9443155580 we may be the
vehicle you require to realize your dream project.